Historically focused on TV, it rolled out a dedicated programmatic practice called Horizon HX in 2014. “We’re a media agency with strategy, planning and execution. AMP refreshes CRM files and daily to keep match rates up to date and uses machine learning to segment and activate audiences in real time. The flexibility to help clients take control of their media spend won the agency Sprint’s digital AOR earlier this year, in which it will help the telco establish an in-house programmatic trading desk. Agencies on this list are agencies of record for brand clients. Here are AdExchanger’s top 10 programmatic agencies, ranked from 10th to first. Born as a search agency, 360i launched an in-house programmatic team five years ago that’s since grown to 126 employees with a presence on every client account.
We hope their stories will inspire all of you to push the industry even further in the year to come. Activate your account. “Their deep expertise in programmatic and advisory capabilities make them a natural choice [for this account],” said Rob Roy, chief digital officer at Sprint, in a statement provided to AdExchanger. The agency buys programmatic for 82% of its media clients. Agency A-List 2019. Here's a rundown of all the five largest federal space agencies in the world today. Kepler buys programmatically for all clients, which include Bed Bath & Beyond, Dish and PayPal. With regard to open exchange bids, it has built custom tools that ensure quality, like crawling Ads.txt files and checking where buys run at the log level.
By automating grunt work, KIP lets employees target more granularly and focus on strategy while bringing down costs for clients. All media buys run through the agency’s proprietary Kepler Intelligence Platform (KIP), which automates audience creation and optimization. // Monday, December 11th, 2017 – 9:17 am, By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa. To keep programmatic expertise strong, Essence puts every campaign into a “learnings library” analyzes every six months to determine the optimal frequency or channel mix for clients. March for Our Lives, 'Price of Our Lives', Ryan O'Rourke and Alberto Ponte, Wieden & Kennedy, Diversity & Inclusion Champion of the Year, TD Ameritrade, 'The First Ad in the Blockchain', NFL Playbook: Tracking how brands are marketing around an uncertain season, Jay-Z’s new pot brand targets the borders of legal/illegal states in first campaign, ‘Biden’s Moment’: Watch conservative PAC The Lincoln Project’s most pro-Biden ad yet, What’s next for streaming? Everything comes back to that, whether it’s data, creative or analytics.”. Majority […] Read more When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. Featured Articles. And with creative in-house, 360i uses dynamic creative optimization and sequential messaging to personalize campaigns for individual consumers. For instance, it’s helping Lowe’s navigate tech and service providers to stand up a stack in-house. Despite its prowess in programmatic and tech, don’t mix up Texas-based indie agency PMG with a vendor. about our thinking on all the winners here. A comprehensive guide to healthcare marketing and advertising firms, including contact details, rosters, wins, losses and examples of creative work. We’re thrilled to present the 2019 winners of Ad Age’s annual A-List and Creativity Awards. In an environment where now anything goes, the best brand communicators must be able to go anywhere. Hearts & Science assesses its clients’ abilities to use ad and marketing technologies and brings in its own experts to operate those tools where need be.
“Paid, owned and earned should be planned together," 360i Chairman Bryan Wiener said in a previous interview with AdExchanger. “They’re as close as you can get to what the future media agency will look like, which is far more consultative, flexible and based on core [technology] capabilities,” said Kepler client Robert Birge, CMO of Lola Travel and former CMO at Kayak, in a previous interview. Kepler’s 150 employees take a 35-module training course and continued education spanning client relations, coding, ad ops and ad tech systems integration. Using custom machine-learning algorithms, 360i optimizes programmatic bids to drive lift against business KPIs. In fact, it’s the digital agency for J. Almost all of the intelligence agencies listed here mainly deal with external threats, so don’t expect to see agencies such as the National Security Agency (NSA) and the Federal Security Service (FSB). Our Creativity Awards, selected by juries of the industry’s brightest leaders, continue the celebration by honoring biggest ideas of the year, the people who The agency brought on Emily Macdonald, formerly director of global partnerships at Xaxis and a digital consultant at Ebiquity, as its first international head of programmatic last August.
And 20% are engineers that develop tools for programmatic buying. Essence buys programmatic for all clients and employs experts across platforms. Are you a print subscriber? Jellyfish has also capitalized on the in-housing trend. In fact, it’s the digital agency for J. XHTML: You can use these tags:
“Is it that the inventory was too expensive, or was it that the platform charged you a 20% fee?” Chung said in a previous AdExchanger interview. 10) PMG: The Dev Agency. CEO Scott Hagedorn is the founder and former CEO of Annalect, the data platform underpinning Omnicom, and the agency recently brought on former Accuen CEO Megan Pagliuca as its chief data officer. The agency executes complex technical strategies, like retargeting shoppers from display to YouTube, or designing a pixel recency strategy that ensures retargeting bids are in balance with a shopper's site history. Jellyfish is a UK indie digital agency making its name as a programmatic leader in the US. We did not consider managed service providers or trading desks for this ranking. Different algorithms optimize to different KPIs, whether that’s user acquisition or sales. Horizon Media gained status as the largest global independent media agency through a lot of sweat equity. We’re thrilled to present the 2019 winners of Ad Age’s annual A-List and Creativity Awards. This is a list of government agencies engaged in activities related to outer space and space exploration.. As of 2018, 72 different government space agencies are in existence; 14 of those have launch capability. “Certain pieces are a heavy tech evaluation, [like finding] the best access to third-party data for a type of transaction.”. Crew, Beats by Dre and Sephora. Today, about 40% of all digital media spend running through Horizon is programmatic and about 100 employees – or 15% of Horizon’s total employees – are programmatic experts.
Programmatic has transformed the role of the media agency.
We’ve ranked the top 10 agencies advancing superior work in programmatic, based on the breadth of their services, their proprietary tools and their skills in applying data and technology to media buys.
Covid-19. These agencies collect and analyze extremely important information and intelligence which can impact the whole country on a wider scale.
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